Ad Campaign Optimization
Ad Campaign Optimization
Blog Article
Server-Side Tracking vs. Pixel Monitoring - Which is Better?
A variety of ecommerce businesses are turning to server-side monitoring as a method to improve their information collection processes. While it calls for a lot more technical knowledge than normal GTM and might present added prices, it can lead to greater accuracy and more reputable information
Pixel monitoring makes use of a piece of code to register conversions on your site. It's simple to establish and much less vulnerable to advertisement blockers.
1. More accurate data
The conventional technique of tracking conversions on a web site, making use of pixels, is having trouble with transforming browser privacy policies. This means that the data being sent to Google Ads, Facebook Business Manager and other systems is much less precise than it must be.
Server-side monitoring is an extra safe and secure alternative that aids to bypass these constraints, as it's loaded from your own domain and treated as first-party code, meaning it's less likely to be affected by ad blockers or other safety and security steps. This supplies more precise information and an extra full image of customer trips throughout networks.
On top of that, this type of tracking allows companies to track conversions outside of the site, such as phone calls and in-store gos to, which can be challenging for pixel-based tracking. This flexibility gives online marketers much more ownership over the data they send out, and makes it less complicated to follow numerous information legislations. It's likewise a great deal less susceptible to fraud, as it's harder for illegal stars to adjust the system by changing the postback URL.
2. Better control over data.
Server-side monitoring permits services to gather and enhance data before sending it to third-party analytics/advertising systems. This boosts information completeness and accuracy, which can aid marketing experts make even more educated marketing decisions.
Typical pixel monitoring counts on JavaScript tracking codes that are put in website site visitors' internet browsers. These tracking codes are commonly blocked by ad blockers, which can cause information collection disruptions and incorrect results. Server-side monitoring allows companies to bypass these limitations and give exact, constant data that is much less prone to interference.
This type of monitoring likewise allows organizations to track conversions that occur outside of the site, like call and in-store purchases. This is important given that brand-new privacy plans such as Apple's Intelligent Monitoring Prevention (ITP) restrict the life span of cookie-based tracking pixels to 7 days. This is a vital reason S2S is much more reliable for organizations seeking to adjust to these modifications.
3. Less vulnerable to scams
Server-side tracking allows companies to adjust data payloads before it reaches 3rd party endpoints, improving security and personal privacy. This is especially vital as various browsers and systems increasingly change how they take care of cookies. For instance, in iOS 14, Safari will just deliver first-party cookie information and will not permit pixel-based tracking. Using server-side tracking, you can bypass these restrictions and continue automated bid management tools to track conversions that took place beyond your site.
On top of that, server-side monitoring enables you to catch user information directly by yourself web servers. This gets rid of reliance on 3rd parties, which can be susceptible to violations and privacy offenses.
A server-side tracking system is a collection of directions that informs your site's web server what events to videotape. This data is after that sent to analytics devices like Google Analytics and Facebook Business. It's likewise used to activate event-based advertisements, such as retargeting. In contrast, pixel monitoring is an alternative approach that uses a tiny piece of code on your web page to accumulate data from customers.
4. Simpler to apply
Server-side tracking is an information collection procedure that occurs on the internet site's own web server, bypassing internet browser constraints. This means that information collected by the website/app is first sent out to the web server where it's processed and afterwards forwarded to analytics tools like Google Analytics or Facebook Pixel.
The advantage of this approach is that it minimizes the extent of data administration and offers organizations a lot more control over transmission, making it generally much more trustworthy. As a result, it's less vulnerable to data difficulties brought on by things like a damaged link or an energetic ad blocker being set up.
With OWOX BI's Server-Side Monitoring, your business can gather real-time conversion information similarly that you would with pixels or a cookie, however this is after that passed straight to your marketing and advertising tools on the web server. This allows you to have more precise information and aids guarantee conformity with personal privacy regulations such as GDPR. Furthermore, it likewise stays clear of the monitoring limitations imposed by web browsers and advertisement blockers.